Post Hotel Residences Elie Saab — couture alpine retreats

We began by creating moodboards that blended alpine landscapes with Elie Saab’s couture-inspired palette (soft neutrals, metallic accents) to establish the brand’s visual identity. From these guidelines, we defined the information architecture and sketched wireframes to guide the user flow from the homepage through residence detail pages and booking. The high-fidelity UI design emphasized large, high-resolution imagery with clean typography overlays to highlight each alpine retreat. In Webflow, we implemented fully responsive layouts and integrated parallax scrolling and GSAP-driven scroll animations, seamlessly merging exterior and interior imagery. We then performed performance optimizations—compressing images, enabling lazy loading and applying SEO best practices—to ensure a smooth experience on all devices.