Project Overview

Mira Villas by Bentley Home is an exclusive development of branded luxury villas in Dubai’s Meydan district. Each five- or seven-bedroom villa is outfitted with Bentley Home’s signature design elements, combining automotive elegance with modern residential living. The project targets discerning international buyers and investors seeking bespoke waterfront villas. The website’s purpose is to convey the partnership’s unique value – Bentley’s craftsmanship in every detail – while providing a comprehensive overview of floor plans, amenities, and the lifestyle offered. The target audience includes high-net-worth individuals who value luxury, exclusivity, and personalized service.

Task

Create an immersive multilingual property showcase with interactive villa visualizations and lead capture.
MIRA Villas by Bentley - exclusive Bentley Home villas and branded residences. Information on layouts, amenities and premium service in a project presentation format.MIRA Villas by Bentley - exclusive Bentley Home villas and branded residences. Information on layouts, amenities and premium service in a project presentation format.

Process / Approach

Research & Conceptualization → IA & Wireframing → UI Design → Interactive assets & animations → Webflow development → Animations & micro-interactions → QA & Launch
We began with an in-depth analysis of the Bentley brand and market context to set the visual direction. Using these insights, we defined the information architecture and created Figma wireframes and high-fidelity prototypes focused on clarity and conversion paths. The UI design translated Bentley’s premium materials, textures, and palette into a restrained, editorial interface. We developed the site in Webflow with fully responsive, pixel-perfect layouts. Interactive floorplan viewers and high-resolution villa imagery components were implemented to allow intuitive exploration of the layouts. During development we integrated GSAP-driven micro-animations and optimized all assets (WebP images, adaptive sizing, lazy loading) to preserve speed and SEO readiness. Final steps included accessibility checks, analytics setup, and launch QA to ensure a polished experience.

Scope of Work

Performed brand integration research to align visuals with Bentley’s identity and crafted a refined design system. Designed high-fidelity UI in Figma with interactive floorplan modules and immersive villa galleries. Built a responsive, multilingual Webflow CMS structured for scalability across English, Russian, and Arabic audiences. Integrated custom lead-capture forms and interactive maps to support sales funnels. Applied performance optimization for responsive images, lazy loading, and SEO-driven structure, ensuring fast performance and discoverability. Configured analytics to provide clear data for marketing and CRM integrations.

MIRA Villas by Bentley - exclusive Bentley Home villas and branded residences. Information on layouts, amenities and premium service in a project presentation format.

[ highlights ]

  • Bentley-inspired visual direction (materials, textures, iconography)
  • Interactive floorplan viewer and high-quality villa imagery
  • GSAP micro-animations and refined transitions
  • Webflow build with custom JavaScript for pixel-perfect execution
  • Multilingual support (EN / RU) and language switcher
  • Lead-capture forms integrated and analytics-ready
[ technologies ]
Webflow
JavaScript
GSAP
[ role ]
Motion
Development
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MIRA Villas by Bentley - exclusive Bentley Home villas and branded residences. Information on layouts, amenities and premium service in a project presentation format.MIRA Villas by Bentley - exclusive Bentley Home villas and branded residences. Information on layouts, amenities and premium service in a project presentation format.

Results & Impact

The Mira Villas by Bentley Home site presents a refined, brand-accurate online experience that supports sales and marketing efforts. Interactive floorplans and detailed imagery increase user engagement and accelerate buyer intent. The Bentley-aligned UI and subtle motion design elevate perceived value and reinforce premium positioning. Optimized assets and a tuned Webflow build preserved fast load times and SEO readiness despite rich visuals. Post-launch feedback shows stronger brochure requests and more qualified inquiries; the site now functions as a high-impact presentation tool that converts interest into leads.
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