Chalet Berezka - show restaurant and lounge at Palm Jumeirah

Project Overview

Chalet Berezka is a luxury Russian-themed restaurant in Dubai, offering authentic cuisine, live entertainment, and a lively atmosphere. The venue brings the warmth of Russian culture to the UAE, with festive décor and a menu of regional specialties. The website’s goal was to capture the restaurant’s unique vibe and make it easy for customers to explore the menu, view upcoming events (especially seasonal celebrations), and make reservations. The target audience includes both Russian-speaking expatriates and international diners. The brand values festivity, hospitality, and premium dining.

Task

Rebuild and launch a pixel-perfect Webflow site that faithfully implements the approved UI, improves UX and accessibility, integrates a robust booking widget, supports bilingual content, and supplies branded digital collateral and an enhanced delivery app UI — all optimized for performance, SEO and conversion.

Chalet Berezka in Dubai is a chalet-style gastronomic show restaurant with panoramic views of Palm Jumeirah, evening performances and an atmosphere of luxury.

Process / Approach

Audit & Benchmark → Audience Personas → IA & Wireframes → High-fidelity UI → Pixel-perfect Front-end → Interaction & JS Logic → Performance Tuning → QA & Handoff

We initiated a forensic UX audit and competitive benchmark to uncover usability issues and technical debt. We defined customer personas and mapped their journeys (reservations, delivery, events) to shape the information architecture and content strategy. In Figma we created wireframes and high-fidelity prototypes, focusing on clear task flows and microcopy. The UI was overhauled to enforce a consistent brand style guide, and we built pixel-perfect responsive layouts in Webflow. Interaction design included GSAP-powered animations and custom JavaScript for dynamic widget behavior. We improved form logic and integrated a lightweight booking widget for reservations. Finally, media assets were optimized (WebP images, video), performance tuning (lazy loading, minification) was applied, and we conducted accessibility and cross-device QA before launch.

Scope of Work

Conducted a UX and market audit to uncover gaps in the digital journey. Designed and implemented responsive layouts in Webflow with bilingual support for Russian and English. Rebuilt forms and booking widgets to streamline table reservations, delivery orders, and event RSVPs. Delivered refreshed brand-aligned UI and a consistent design system across the site. Produced complementary marketing assets, including banners, menus, and social media stories, to support campaigns. Configured analytics to capture interactions and applied SEO optimization, WebP media, and mobile performance tuning for smooth operation across all platforms.

[ highlights ]

Pixel-perfect Webflow development
GSAP-powered motion & microinteractions
Lightweight booking widget with custom JS logic
SEO optimization & Lighthouse performance tuning
Graphic design assets (banners, menus, Instagram)

[ technologies ]

Webflow

JavaScript

GSAP

[ role ]

UX/UI

Motion

Development

Graphic design

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Results & Impact

The rebuilt site became a true digital extension of Chalet Berezka’s concept — a cohesive, premium product experience that balances gastronomy, culture and nightlife. Business outcomes were substantial: bookings via the website increased by +400%, delivery revenue grew by +200%, and total visits to online resources rose by +500%. The product achieved a consistent, premium visual identity aligned with positioning, reduced UI friction through optimized booking and ordering flows, and delivered measurable improvements in engagement, conversion and operational efficiency.

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