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Project Overview

Due to an NDA, the company's identity cannot be disclosed. The company creates and manages AI influencers, helping brands build scalable digital personalities. Our goal was to help the product stand out in a crowded AI market by making its value clear from the very first interaction.

Context & Challenge

Most competitors focused on generating AI influencers, making it difficult for users to understand how products actually differed. Our challenge was to redefine the product positioning, build a consistent communication system, and shift the narrative from creating AI influencers to managing AI identities as long-term brands.
Case study for a confidential AI influencer agency. We redefined positioning into an AI identity system with new UX, IA, copy system and AI interaction layer.Case study for a confidential AI influencer agency. We redefined positioning into an AI identity system with new UX, IA, copy system and AI interaction layer.

Scope of Work

Our work started with analyzing the AI influencer market and identifying recurring communication patterns. Most competitors focused on creating AI influencers, but very few explained how they are managed after launch. The research revealed a broader opportunity. Companies such as D-ID were already introducing real-time AI interactions, proving that AI could become part of the user experience rather than just the product itself. This insight reshaped the entire strategy. Instead of positioning the company around AI generation, we built the communication around managing, growing, and protecting AI identities. The website became more than a presentation layer—it became the first experience of the product.

Case study for a confidential AI influencer agency. We redefined positioning into an AI identity system with new UX, IA, copy system and AI interaction layer.
Technologies
AI integration
3d integration
Role
Product design
Motion

Highlights

· Market & competitor research
· Product positioning
· Information architecture
· UX/UI Design
· Tone of Voice
· Narrative funnel
· AI interaction layer

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Case study for a confidential AI influencer agency. We redefined positioning into an AI identity system with new UX, IA, copy system and AI interaction layer.Case study for a confidential AI influencer agency. We redefined positioning into an AI identity system with new UX, IA, copy system and AI interaction layer.

Results & Impact

The project evolved from a traditional agency website into a product built around a clear value proposition. Instead of focusing solely on AI influencer creation, the communication now highlights the full lifecycle of an AI identity—from creation and growth to long-term management, legal protection, and ownership. This repositioning uncovered new opportunities within the business itself. Existing legal expertise and internal resources became visible parts of the product, expanding the offering beyond promotion and strengthening its long-term value. The result is a more coherent product narrative, a stronger market position, and a scalable foundation for future services.
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